Brand Communities

Three Steps to Building a Successful Brand Community

Everyone knows that building a community is hard work. There is no secret sauce to make a community coalesce around a product or company. Anyone who says there is? They’re lying. Building an online community is one of the trickiest things that a brand can do.

A lot of brand Discord servers are started with the assumption that customers will be happy to come and hang out in a brand server and that the brand will be able to leverage those community members to their advantage. Unfortunately people are smarter than that and are able to recognize when a community is just another way to sell them stuff. So how do you build a community for your brand in a way that is meaningful not just to the brand but also to the members of your community? Here are three steps we’ve found helpful in building a successful community: