What is its purpose?
Create a membership-based fan club and online community that allowed the band to connect with fans, offer fun exclusives, and deliver demo tracks, merch discounts, and other insider info.
What nervous delivered
nervous created a Discord server that served as the home base for the first official fan club for the 30-year old band. nervous handled all server architecture and ongoing moderation and community management.
We then worked with the creator of the bands iconic mascot to develop a unique collection of membership tokens that featured imagery from their entire discography and history.
The tokens are used to verify custom roles on Discord, access private channels, as well as in-person verification at the band’s merch table at shows to provide community members with special discounts and free gifts.